Client Stories

City & County Graphics provides highly specialised signage services like building site hoardings and branded car livery. The company has worked with Achieve UK since 2007, to gain director-level sales meetings in the construction and automotive sectors.

We asked Managing Director Malcolm Dunderdale to share his experiences:

Our business had bumbled along since the mid 1990s. But in the last few years, we've quadrupled in size. At least half of that growth is down to Achieve UK.

I'd used other telemarketing companies in the past, and they were dreadful. Always the wrong appointment, with the wrong person. They'd send me anywhere, just for the sake of it. So of course I was very sceptical.

But Achieve have been simply fantastic. They get me meetings I could never have managed on my own. I'll be in front of the sales director, or the marketing director - not wasting my time meeting with a non-decision maker.

Achieve have been absolutely key in winning huge chunks of business. Several times, a meeting they've arranged for me has led to a deal worth more than half a million pounds.

Sometimes it takes days, other times months, occasionally even years and that's fine. I know Achieve can talk intelligently about my business, so I'm very comfortable. letting them keep nurturing a prospect until the time is completely right.

Then it's down to me.

We're very good at what we do - so once I'm in front of someone, it's a real opportunity. It's getting the meeting that's the trick. And that's where Achieve come in.

I have no idea how Achieve UK get the results they do. I wish they'd tell me."

Merit Group carries out offshore content research, business process management and marketing data creation for some of the world’s most trusted information businesses. But with a high-value service, a complex market and a number of misconceptions to overcome, the company had experienced poor results from appointment-setting companies.

Sales and Marketing Director Ben Tindall reveals how working with Achieve UK has transformed that picture:

“Achieve UK has been making appointments for a number of our directors, since 2010. The relationship works really, really well.

They’re able to understand our service, empathise with people, and really connect. They don’t hassle anyone when they call, and that makes a real difference.

The biggest thing for us is now, when we walk in, we see people who already know exactly why we’re there and what our proposition is.

We’d worked with other appointment setting companies previously, and the results were terrible. We turned up to meetings and people didn’t really understand who we were. So working with Achieve is really refreshing.

We do niche work with publishing and information businesses. The specifics take a bit of explaining, and with a contract costing anything up to a million a year we’re asking very senior people to show some real trust. Some people still have preconceived ideas about offshoring to India, too, and we have to dispel those myths right from the start.

So Achieve needed to acquire a fair bit of expertise, quite quickly, to understand what we do, and talk about it with authority.

That’s really valuable, and it’s generated a lot of income for us.”